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Apple not flattered by another iMac look-alike

Summary

Apple is debating how to deal with another iMac look-alike, this time from a company Down Under.

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Apple is debating how to deal with another iMac look-alike, this time from a company Down Under.

Australian-based FishPC is advertising a translucent PC on its Web site that looks very similar to Apple'strendy iMac.

"I'm not a legal expert so I'm not sure if there are copyright or trademark infringements involved," said Apple spokesperson Alec Rosen. "But it looks pretty darn close to an iMac."

Apple only learned about FishPC and its product Saturday afternoon but plans to seriously evaluate both. "We certainly will take a close look at the company and see what the deal is here and whether it is infringing on our patents or trademarks," Rosen said.

Because of the time difference and Easter holiday weekend, representatives for FishPC could not be reached for comment. But according to the Australian Network Centre Whois database, FishPC is a division of Technology Design Services, based in Sydney. The FishPC Web site states that the company was formed this year.

Apple has aggressively pursued other PC manufacturers selling all-in-one systems built around a 15-inch monitor and available in translucent colors. In March, the Cupertino, Calif.-based computer maker settled lawsuits with Daewoo and Emachines for iMac knockoffs. Apple had alleged the Emachines' eOne and Daewoo subsidiary Future Power's E-Power copied the iMac. Future Power later vowed to re-release the E-Power without a translucent case.

FishPC claims its system "Changes all the rules. It's a statement. It's hip. It's groovy." The translucent PC is available in five colors--purple, blue, red, navy and orange. It contains a 450-MHz processor, 64-MB of RAM, 8.4-GB hard drive, 56K modem, network card, speakers, USB support, floppy drive, StarOffice software and Windows 98. The purple, blue and orange colors are striking similar to the grape, blueberry and tangerine colors--or flavors--of Apple's iMac.

The iMac has been an immensely popular and successful consumer desktop for Apple and is credited for sparking the company's recovery. On Wednesday, Apple revealed it beat analysts estimates for its fiscal 2000 second quarter earnings by seven cents a share.

Apple chief financial officer Fred Anderson said in a conference call following the earnings announcement that the iMac continues to sell well "and attract new customers to the Mac platform." Apple's CFO estimated 45 percent of iMac buyers were new to the Mac OS.

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