Inside India

By Swati Prasad

Its size, its people, its coming of age

Reflections of an eternal optimist

Wednesday, December 31 2008 07:47 PM

We are left with very few hours of 2008--a rather volatile and difficult year for most of us. I have been meeting quite a few people of late--business tycoons, fund managers, senior executives at multinational firms, consultants and lots of ordinary salaried workers belonging to varied industries. Expectedly, they were..... Read more ť

Of 60 hours of terror and the 24X7 broadcasting of it

Wednesday, December 03 2008 02:50 PM

The world is today talking about Mumbai and the 60 hours of terror the whole of India lived in last week. It's truly shaken us as a nation. It's also brought India's vulnerability, its corruption and inefficiencies to the fore.

And I am referring to everyone here--not just the Indian..... Read more ť

Is it wise to buy latest, expensive gadgets?

Wednesday, November 26 2008 01:26 AM

Over the years, I have realized that when it comes to technology, the world can be divided into two kinds of people (no, I am not referring to the digital divide): One, the gadget freaks (who will save, beg or borrow to buy their dream gadget); and two, the wiser..... Read more ť

Diwali, amid the economic slowdown

Sunday, October 26 2008 11:00 PM

This has been the quietest Diwali that I can recall. Maybe the one in 1929 was equally bad, but then, I don't know anyone who was alive then to recall "Diwali in the year of the Great Depression". (Diwali, or the Festival of Lights, is a festival celebrated by Hindus,..... Read more ť

Has the Great American Dream ended for Indians?

Monday, October 06 2008 10:13 PM

The U.S. of A has had a special place in the hearts of urban Indians. Since childhood, I have seen many of my playmates, schoolmates and neighbors "disappear" into this "promised land", only to reappear after many years--in a new, Americanized avatar. As a teenager, I watched my peers write..... Read more ť

'Global' India is more insulated than 'regulated' India

Thursday, October 02 2008 10:17 PM

Now that it's proven that Uncle Sam is in poor financial health, everyone's been wondering what this means for India. Even when India was a protected economy, whenever something happened in the United States, we felt the ripples (if not the tremors) back here.

This time around, India is more..... Read more ť

And now...public relations in the blogosphere

Tuesday, September 23 2008 03:41 AM

The new media is growing mightier by the day, and bloggers are the new pressure group in the virtual world. That's also true of a country like India where both Internet penetration and literacy rates are comparatively low.

In May this year, a senior official of a PR agency Text..... Read more ť

Can politics and technology go hand-in-hand in India?

Thursday, September 11 2008 11:53 AM

Nine months back, when the Tata group chairman Ratan Tata unveiled the US$2,500 small car--Tata Nano--all eyes had turned to India. His Indica, branded as Rover in the U.K., may have drawn bad reviews some six years back, but Nano was a lot different. Tata Motors proved that it had..... Read more ť

Multinationals in India choose political correctness

Wednesday, August 06 2008 01:07 AM

The success of Indian IT continues to spark backlash in the developed world. This is one concern multinational corporations (MNCs) may have to live with. I experienced this recently, when I approached several MNCs for a story on how India is fast emerging as a hub for low-cost development.

The..... Read more ť

When technology turns into a nightmare

Friday, August 01 2008 12:54 AM

I always thought technology was our slave, since it is meant to make life easier. But is that really so? Most modern-day technologies continue to be a vast grey area most of us struggle to understand and adapt. Let me explain this with a nightmare I had last night.

Yesterday was..... Read more ť

See more posts >>

Subscribe to BlogCentral

Click this link to view this blog as XML.
Add this feed to your online news reader

Latest in Blog Central

About the blogger

Swati Prasad

Swati Prasad is a full-time freelance journalist based in Gurgaon, the IT-ITES hub of India. Armed with over 13 years of experience in business writing, Swati has worked in both Delhi and Mumbai as a correspondent and editor for several of the country's leading newspapers, including The Economic Times and Business Standard and Indias leading business magazine, Business Today. Her areas of interest include technology, economy and corporate issues. She moved to freelance writing in October 2005, and currently undertakes writing and editing work for publications, companies and consultancies.