BCP makes it to TV

You'll enjoy this 30-second television advertisement from Fidelity Investments that illuminates the benefits of contingency planning. The spot originally ran in the United States; it's posted on YouTube.

The premise: your investment is safe because Fidelity has a recovery plan for electric power failures.

This may be the first TV spot in the world for the benefits of business continuity planning. It's certainly the first one I've ever seen, and I'll bet it's the first that reached a mass audience in America.

Contingency planning must be 'ready for prime time' if the largest mutual fund company in the United States thinks its advertising can compete with ads for beer, babes and burgers by showing investors it can keep the lights on when other companies can't.

This is no small-change decision: advertising on Desperate Housewives, for example, costs US$394,000 per minute.

Think of the future possibilities: in only 24 hours, intrepid CTU agent Jack Bauer develops a BCP to save the civilization as we know it...

Too far-fetched? In Hollywood?!

Stay tuned.

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Nathaniel Forbes

Nathaniel Forbes is the director of Forbes Calamity Prevention, a Singapore-based consulting firm providing business continuity, crisis management and emergency response advice and training to multinational companies, with a focus on companies with offices in Asia. The firm is 10 years old. FCP's current and past clients include Singapore Exchange Ltd, OCBC Bank, AXA Insurance, The Gillette Company, Siemens and ABN Amro Bank. A former President of the Singapore Computer Society’s Business Continuity Group, Nathaniel passed the DRII’s Certified Business Continuity Planner (CBCP) examination in 1997. He has lived, traveled or worked in Asia since 1973.