Inside India

By Swati Prasad

Its size, its people, its coming of age

Supporting India's upcoming small-town boom

Wednesday, May 07 2008 12:02 PM

In the last one month, Nasscom--India's trade body and "voice" of the country's IT-BPO industry--has partnered two consulting firms, AT Kearney and the Everest Group, to produce two reports that identify potential hubs for IT and BPO operations in India.

The first, released on Apr. 17, 2008 (along with the..... Read more ť

Mobile phones double up as credit cards

Wednesday, April 30 2008 01:30 PM

Credit cards came into India long before mobile phones did. But when it comes to penetration levels, credit cards are nowhere close to mobile phones. India has over 250 million mobile phone subscribers, as opposed to only around 10 million credit card holders.

There could be many reasons why credit cards..... Read more ť

A blissful life without connectivity

Wednesday, April 16 2008 09:02 PM

Technology has undoubtedly become an integral part of our lives. Every time I leave home without my mobile phone, I feel handicapped--as though I have left a part of me behind. And I am sure there are millions who feel the same.

Over the last few years, I have often..... Read more ť

The US slowdown hiccup

Thursday, April 10 2008 10:54 AM

Last June, I got a freak call from a young IT professional working in a large Indian IT firm. He was an engineer from IIT and an MBA holder, too--the best in education that you can ask for. He told me he wanted to be a freelance journalist like me..... Read more ť

India's 'Do Not Call' registry farce

Tuesday, March 18 2008 10:28 PM

It's difficult to understand why any recommendation in India has to go back and forth multiple times before it finally takes the shape of a regulation.

Take the National Do Not Call (NDNC) registry, as an example. The..... Read more ť

Movie DVDs for sale, in carts!

Wednesday, February 13 2008 10:19 PM

A warm welcome to Inside India and the brand new ZDNet Asia Web site.

You know a hi-tech gadget has become a commodity the minute you see its price drop, and it begins to sell like potatoes and onions! Mobile phones are certainly a case in point. With prices dropping to..... Read more ť

Tata Nano: Showcase of what technology can do to costs

Friday, January 11 2008 12:50 AM

Ratan Tata, the 70-year old chairman of the Tata Group, fulfilled yet another promise today. He unveiled India's US$2,500 car, Tata Nano.

The Indian middle class has been waiting for this car since 2003, when Tata first spoke of the US$2,500 car to the Financial Times at the Geneva Motor..... Read more ť

Technology and gender equality

Monday, October 29 2007 11:19 PM

They say technology is a big leveller. Surely, it has made the world flat. But it also appears to be bringing about equality of the sexes--albeit in a small measure--so amiss in this part of the globe and, particularly, in rural India. In a country where female infanticide, mal-nutrition, illiteracy,..... Read more ť

What does 'hack' mean?

Wednesday, October 10 2007 11:31 AM

When I received an invitation to attend the 'Yahoo Open Hack Day', I wondered what it was all about. Will they show us how to hack into Web sites? Or is it a day when programmers look for bugs..... Read more ť

Goodbye, marketing calls

Tuesday, September 04 2007 06:26 PM

Telemarketing calls can be quite a menace. Three years back, when I was admitted in a hospital for a C-section, I remember being woken by an overzealous telemarketing executive who wanted to sell me a credit card. And he called not once, but thrice, as I struggled to catch some..... Read more ť

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About the blogger

Swati Prasad

Swati Prasad is a full-time freelance journalist based in Gurgaon, the IT-ITES hub of India. Armed with over 13 years of experience in business writing, Swati has worked in both Delhi and Mumbai as a correspondent and editor for several of the country's leading newspapers, including The Economic Times and Business Standard and Indias leading business magazine, Business Today. Her areas of interest include technology, economy and corporate issues. She moved to freelance writing in October 2005, and currently undertakes writing and editing work for publications, companies and consultancies.