Swati Prasad

Inside India

By Swati Prasad

Its size, its people, its coming of age



What's the Indian definition of privacy?

Friday, July 04 2008 02:27 PM

Two days back, I was having dinner at an aunt's place. She is a leading doctor. We were discussing my school friend, who happens to be her patient.

My aunt was about to tell me something pertaining to my friend's private life when her son, who is studying medicine in..... Read more »


Why it's been a harsh summer

Wednesday, June 18 2008 02:28 PM

Sorry about the hiatus. I was away, on a vacation.

It's been a crazy summer, back here in India. In Delhi, for instance, May was a surprisingly cool month. And now the monsoons have set in all too early (it's the first time in 108 years that the monsoon has..... Read more »


Why iPhone users may have to buy bed-side lamps

Thursday, May 22 2008 10:49 AM

In the mid-1990s, as a budding reporter at a newspaper, I couldn't leave for office without ensuring that I was wearing my watch, carrying my digital diary, as also a 'physical diary' (that was equally important; because if--God forbid--the battery in the digital diary ran out, I would have to..... Read more »


Supporting India's upcoming small-town boom

Wednesday, May 07 2008 12:02 PM

In the last one month, Nasscom--India's trade body and "voice" of the country's IT-BPO industry--has partnered two consulting firms, AT Kearney and the Everest Group, to produce two reports that identify potential hubs for IT and BPO operations in India.

The first, released on Apr. 17, 2008 (along with the..... Read more »


Mobile phones double up as credit cards

Wednesday, April 30 2008 01:30 PM

Credit cards came into India long before mobile phones did. But when it comes to penetration levels, credit cards are nowhere close to mobile phones. India has over 250 million mobile phone subscribers, as opposed to only around 10 million credit card holders.

There could be many reasons why credit cards..... Read more »


A blissful life without connectivity

Wednesday, April 16 2008 09:02 PM

Technology has undoubtedly become an integral part of our lives. Every time I leave home without my mobile phone, I feel handicapped--as though I have left a part of me behind. And I am sure there are millions who feel the same.

Over the last few years, I have often..... Read more »


The US slowdown hiccup

Thursday, April 10 2008 10:54 AM

Last June, I got a freak call from a young IT professional working in a large Indian IT firm. He was an engineer from IIT and an MBA holder, too--the best in education that you can ask for. He told me he wanted to be a freelance journalist like me..... Read more »


India's 'Do Not Call' registry farce

Tuesday, March 18 2008 10:28 PM

It's difficult to understand why any recommendation in India has to go back and forth multiple times before it finally takes the shape of a regulation.

Take the National Do Not Call (NDNC) registry, as an example. The..... Read more »


Movie DVDs for sale, in carts!

Wednesday, February 13 2008 10:19 PM

A warm welcome to Inside India and the brand new ZDNet Asia Web site.

You know a hi-tech gadget has become a commodity the minute you see its price drop, and it begins to sell like potatoes and onions! Mobile phones are certainly a case in point. With prices dropping to..... Read more »


Tata Nano: Showcase of what technology can do to costs

Friday, January 11 2008 12:50 AM

Ratan Tata, the 70-year old chairman of the Tata Group, fulfilled yet another promise today. He unveiled India's US$2,500 car, Tata Nano.

The Indian middle class has been waiting for this car since 2003, when Tata first spoke of the US$2,500 car to the Financial Times at the Geneva Motor..... Read more »


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About the blogger

Swati Prasad

Swati Prasad



Swati Prasad is a full-time freelance journalist based in Gurgaon, the IT-ITES hub of India. Armed with over 13 years of experience in business writing, Swati has worked in both Delhi and Mumbai as a correspondent and editor for several of the country's leading newspapers, including The Economic Times and Business Standard and India’s leading business magazine, Business Today. Her areas of interest include technology, economy and corporate issues. She moved to freelance writing in October 2005, and currently undertakes writing and editing work for publications, companies and consultancies.