The lowdown on India's Web 2.0 generation

India's demographics (50 percent of India's population is below the age of 25 years) has been perceived as both a boon and a bane. During this decade, however, we have repeatedly heard the phrase "India's demographic advantage". That's also the reason why most marketers feel targeting the youth can be..... Read more »

Tags: Talent, New Delhi, Globetrotter, iPod Indian, Nation-Builder, Tata Consultancy Services Ltd., survey, Social Networking, India, career

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Swati Prasad

Swati Prasad is a New Delhi-based freelance business journalist. Over the last 15 years, Swati has worked in both Delhi and Mumbai as a correspondent and editor for India’s leading publications, such as The Economic Times, Business Standard and Business Today. As a freelance journalist, she regularly writes on technology, economy and corporate issues.