Do new media the Huffington way

As a newspaper columnist who writes about New Media, I sometimes get queries from readers who want to start their own online newspaper.

One online paper from the U.S. which has done tremendously well in the past year is HuffingtonPost.com, helmed by Arianna Huffington. She was featured in a fascinating Q&A, in which she shares the secret to her success.

The most notable comment Huffington made was this: "HuffPost eschews the misleading 'on the one hand, but on the other' approach to news because not every story has an 'other hand'. Also, HuffPost doesn't pretend not to have opinions, but it does make them transparent."

Aspiring Malaysian online publishers would do well to read Huffington's interview, to glean some tips on how she made the HuffPost a runaway success!

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Oon Yeoh

Oon Yeoh has been writing an ICT column for The Edge Malaysia, a business weekly, for the past six years. He's also written a book, Transition, about the impact of technology on society. He's currently working on New Media projects involving the convergence of text, images, audio and video.