From virtual, and back again to reality

Companies like Microsoft and Dell Computer, are known for leveraging the Internet. But lately, they are "going physical".

Microsoft Malaysia and Dell have opened their first Retail Experience Store in Asia, located at Mid Valley Megamall in Kuala Lumpur.

The store will showcase the latest Dell computers, powered exclusively by Microsoft software. But, it's not just a distribution channel. It will offer after-sales support, thematic mini-seminars and an on-site built-to-order sales coach.

It's touted a benchmark for future stores in the region.

It's interesting to see how, in the age of the Internet, some leading IT companies still feel the need to go back to basics--and have a physical presence.

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Edwin Yapp

An engineer by training, Edwin first cut his teeth as a cellular radio frequency optimization engineer in one of Malaysia's largest telcos. After more than five years, he hung up his radio engineering boots to try his hand at technology reporting at The Star, Malaysia's leading English daily, where he won several awards for Best Online Technology reporting. He left to start his own editorial consultancy and is now a freelance journalist for several publications, including ZDNet Asia. A self-confessed gadget geek, Edwin hopes his blog contributions will stir up deeper discussions within the Malaysian technology scene.