Publisher's description of PURL

From Simply Shopping:

What kind of links to your website do you want to attract? Attract the gems with PURLS (Partnering by Unique Ranking and Linking System) on your site. Do you know how many clicks each of your link partners generates? This system displays the number of clicks for you to see and for everyone to see. What motivation do other quality sites have for placing your link in a strategic position so that visitors will actually see it and click on it? Provide that motivation with a unique ranking system that rewards more clicks. Do you want a system you can install and forget? Do you want it to work while you sleep? This system automates the process. Other webmasters will come to your site and fill out a simple form. They can submit a new link, edit an existing link, or remove their link.

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