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Focus on user acceptance to ensure a successful rollout

Summary

A poorly planned end-user rollout of a new application or version upgrade can bring a project manager a heap of trouble. Follow these seven points to make sure your project launch is successful.

Events

Microsoft MSDN/Developer Event
25 Mar 2010

One Marina Boulevard, Microsoft Singapore

IT Architect Regional Conference Singapore 2010
20 - 21 Apr 2010

Singapore Management University, Singapore

The Internet Show 2010
21-22 Apr 2010

Suntec Singapore

Last-minute quality assurance headaches are nothing compared to the grief you’ll buy yourself with a poorly planned end-user rollout of a new application or version upgrade. My own deepest migration scars come from the frustration of seeing a new product not being used to its full potential—in business parlance, I believe that’s called non-actualized ROI. And in almost all cases, I’ve been able to trace these shortcomings back to a few miscues on the personnel side of the launch. In this article, I’ll share seven tips that will help you avoid these personnel missteps.

A success, despite it all
To jog my buried and painful memories a bit, I asked some of my old colleagues at TechRepublic about their impressions of the rollout for the company’s custom-built content management system, which I helped spearhead a few years ago. The CMS—best described as a Web-based workflow and data-capture application—encapsulates the work of about 30 TechRepublic employees, and we knew going in that it fit at least one functional definition of “enterprise software”—it changed the way we did business.

All in all, I’d have to say the rollout was a success—the system is still in use today—but it was not painless. Some groups of employees felt that it was overly restrictive and that it infringed on their autonomy, which of course it was designed to do, at least to some extent. Others found our documentation to be a little shoddy, which I suppose it was to some degree. Still others just wanted to complain about seemingly minor details, a tendency that is, after all, human nature, and I’m certain in some cases quite justified.

At any rate, here are the main tips that came up during my review of the rollout process. The recurring theme here is that if users don’t take advantage of the new benefits that drove the decision to upgrade, you’ve basically wasted a lot of your time.

Oddly enough, my recollection synchs fairly closely with the feedback I got from users who were on the business end of the rollout, for better or for worse.

1. Fully budget training expenses as part of the rollout
My biggest mistake, unquestionably, was not locking in a budget for CMS training. Since it was a highly customized system, we figured we could just handle the bulk of the training ourselves, and the few resources we did have allocated were gobbled up by swelling development costs. If you have a corporate training department behind you, work with that director closely to make sure you have a full program mapped out. If you’re in a smaller shop, outsource some aspect of the training, if at all possible.

2. Identify beta user groups
This was a big winner for us. Before migrating or rolling out a new app, identify about 10 percent of the affected user base and let them start playing with the toolset a few weeks before launch. This will let you tweak some technology, but far more importantly, it will help you identify sore spots from the users’ perspective for which you can prepare.

3. Identify power users to help with post-launch support
This is a natural outgrowth of tip 2, but I can’t repeat it too often. We were able to identify one or two power users from each of the workgroup roles identified with the CMS. Relying on those users to answer the same question for the 500th time was a real lifesaver for the core rollout team.

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