Blu-ray vs. HD DVD: I don't care who wins!

By Charles Cooper, CNET News.com
Thursday, January 24 2008 09:31 AM

perspective The folks behind the HD DVD standard repeat to anyone within earshot that it ain't over 'til it's over. They still hope to defeat Blu-ray in the battle over high-profile video formats.

Little do they realize, however, that Yogi Berra's famous apercu gets superseded by Cooper's Corollary: it should be over.

Warner Bros.' decision to exclusively support the Blu-ray format may help settle a very muddled matter. When the biggest company in the home-video business chooses sides, that's big news. By my count, that now makes five of the seven major Hollywood studios backing Blu-ray. My hunch is that most retailers will follow suit.

The unanswered question is how long we're going to have to wait until the HD DVD camp gives up.

Too many times consumer electronics companies go stone deaf after leaving their customers in the lurch.

These things have a way of dragging out longer than they should. So it was that Toshiba, the chief technical brains behind the HD DVD standard, doesn't give any sign that it's willing to pack it in. Akio Ozaka, who runs Toshiba's American consumer products business, isn't ready to run up a white flag.

If you believe Ozaka, his team will still come out on top. I was reminded of a hysterically funny scene in Monty Python and the Holy Grail where the Black Knight gets chopped to pieces by King Arthur but refuses to give up. "It's just a flesh wound," the Black Knight says.

Maybe this is just a flesh wound. Or maybe it's something more.

I understand why Ozaka is performing the stiff-upper-lip routine. Competing camps in any standards battle have a lot riding on the outcome. And so it is in this case, where the victors will help themselves to a big pot of gold brimming with billions of dollars in revenues.

But let's get real. Outside of the protagonists and their immediate families, do you really care who comes out on top? And is there any good reason you should?

For the rest of us, it's just inside baseball, and frankly, I'm bored silly after two years of listening to claims and counterclaims. When it comes to making their case, both sides are guilty of hideous hyperbole.

Is Blu-ray better than HD DVD or vice versa? I don't know, but I'm not swayed by the opinions of experts either camp trots out to convince me. Anyway, you can buy supposedly impartial opinions 20 cents on the dollar and pawn them off as "authoritative" and "unbiased". Everybody's for sale, so buyer beware.

Just make things easy so I don't get hosed. Too many times consumer electronics companies go stone deaf after leaving their customers in the lurch. If you want my loyalty, make sure my stuff runs on a platform that won't get dumped a couple of years later. I hold grudges about that sort of thing.

Until now, I've held off upgrading to a new player because of the uncertainty over this standards nonsense. I remember VHS versus Betamax and that episode taught a valuable lesson. Nobody in their right mind wants to get stuck with a loser, so it's prudent to wait on the sidelines until things get sorted out.

When I covered sports for a living, a veteran pulled me aside on my first day and said, "There's no cheering in the press box. You cheer for the best story."

Pulling on my user hat, I'm now ready to cheer. Not because I have a vested interest in HD DVD or Blu-ray. I just want clarity. Folks, it's time to move on.

Biography
Charles Cooper is CNET News.com's executive editor of commentary.


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Talkback 3 comments

There is not much to win, direct downloading will take over with large hard drives to store anything you really want to see again.
Posted by Tom Schneider on Friday, January 25 2008 03:24 AM

Direct downloading will not be the way to go as you may think. A true HD movie is at least 4gbs and most ISPs don't have the traffic speed or capacity to allow such downloads in a timely fashion. As a typical American consumer of media, I can say that I like having my DVD collection within arms reach in a case that my family can borrow as well. Alot easier than lugging around a 500GB HDD. I also had teh opportunity to visit teh local Apple Store and the picture quality of the Apple TV was absolutely horrible on a flat panel LCD TV. I will not be dishing out $4.99 for junk.
As for the Blu-Ray / HD DVD battle, I can understand the argument of letting go, but the HD camp still believes in basic economic principles, deliver a good prduct at a reasonable cost, and sales will increase. Of course you can argue supply, but it comes down to content availability vs. affordability. Toshiba is counting on affordability.
Posted by Javier Rosado on Friday, January 25 2008 09:34 PM

The largest and most prolific segment that needs to let go is the media! It was the media the fueled this "Battle," into an alleged "WAR," and made it front page news. Including the blood, guts and the more dangerous element of propagating rumors rather than researching and conveying the actual facts!

At times, I hear customers in Best Buy spewing out some of the garbage that they read on-line or heard from someone else who was on-line. This HD Media format Battle (It's Not a WAR, because that is coming) is still NOT over, no matter HOW MANY TIMES, all of you self-proclamed industry and marketing, "Experts," say it is.

It is really over when the two main protagonist (Sony & Toshiba) say it is over, period! So if it is a slow news week, I would suggest that you either find something else to convey your opinions on, or go and actually GET some REAL substantiatable FACTS, for a change!
Posted by The_Omega_Man on Saturday, January 26 2008 08:33 AM

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