Does Pirate Bay verdict spell trouble for Google?

By Simon Levine, Special to ZDNet Asia
Friday, May 08, 2009 09:28 AM

perspective Recent verdict that the four founders of The Pirate Bay file-sharing Web site were guilty of helping to make copyright-protected content available to others marked a major milestone in online litigation.

The penalty of US$3.6 million will go toward compensation of 17 music and media companies, including MGM, Sony BMG and Warner. This penalty is significant, as it is the largest case ruling since the 2001 Napster case, and is clearly a victory for media rights owners.

One interesting feature of the case is that the founders of the site were found guilty of helping to make copyright-protected content available, a secondary act of infringement which is different to actual copyright infringement in the traditional or primary sense.

Similar to Napster, The Pirate Bay site did not host audio and video files, but instead included links to material hosted elsewhere on the Internet. In other words, the site was found to be guilty of facilitating illegal file-sharing.

This case also serves as a reminder that the same rules of copyright infringement apply whether the content is online or offline. This is something a lot of people tend to forget, or choose to ignore due to the flexibility in online regulation.

The Pirate Bay founders have vowed to appeal the ruling. It's hard to speculate on how they will fare but chances are it will be difficult for a successful appeal as the precedent is out there now so the example has been set.

Indeed the precedent set by The Pirate Bay ruling could soon have wide implications. The likes of YouTube and Google may be affected, as they also provide access to copyright-protected material. Indeed we are still awaiting the outcome of trials in the United States surrounding YouTube's ability to offer copyright material free of charge to the general public.

So the tide seems to be changing, but is it all one way? Perhaps not--this case also emphasizes the fact that traditional business models do not always work in the online environment.

New models still need to be adopted for the digital age to help end these sorts of copyright breaches, encourage users to use legitimate products and see it as good value. This very point is highlighted in Lord Mandelson's Digital Britain report--but it will need to happen sooner rather than later, otherwise more companies are going to be in the legal firing line.

Finally it must be kept in mind that The Pirate Bay case is just one ruling in one country. While most countries have similar laws outlining copyright infringement and rights, it is difficult to compare with certainty what happened in Sweden with what could happen in the United Kingdom. But as new UK laws and practices are set, it is more likely that companies and individuals could find themselves in a similar situation to The Pirate Bay.

And that is no bad thing--the ruling is a positive outcome for all media rights' owners. People who facilitate the infringement of copyright need to be stopped for the benefit of all creative industries, and the outcome of this case is a significant step in the right direction.

Piracy does not suddenly become acceptable because it is on the Internet. This is something The Pirate Bay learned the hard way.

Simon Levine is global practice leader in the IP and technology group at law firm DLA Piper. This article was first published on ZDNet Asia's sister site Silicon.com.


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Talkback 6 comments

Does Pirate Bay verdict spell trouble for Google?
"Piracy does not suddenly become acceptable because it is on the Internet. This is something The Pirate Bay learned the hard way."

Too bad the Pirate Bay does not pirate anything, it's just a search engine for torrents.
Posted by anonymous on Sunday, May 10 2009 07:10 AM

Does Pirate Bay verdict spell trouble for Google?
As you have a link to Google are you guilty of the same offense. My own website also has a link anyone like to offer me a legal standing as against the normal way that the lawyers make money a legal opinion?. As for Pirate Bay paying this amount the only way I can see this happen is a Swedish government bailout to save the two jobs, haha.
Posted by James Hendry on Sunday, May 10 2009 01:53 PM

Does Pirate Bay verdict spell trouble for Google?
Soon it will be the spoken word that is also interlectual property giving way to a ban on free speech.

As long as corruption exists on this earth so will piracy.
Posted by eskylidder on Sunday, May 10 2009 07:36 PM

Does Pirate Bay verdict spell trouble for Google?
What's Next...Will Google and Yahoo Employees be jailed for providing the links? Will Cnet Be Put Out Of Business for Providing Downloads Of File Sharing Programs? Will ISP's Be forced To Police Their Bandwidth for Suspected Uploaders/downloaders? While I agree Piracy and theft of copyrighted material is a crime This is akin to imprisoning the legitimate gun dealer because the person that bought the gun from him went on a killing spree.
Posted by anonymous on Monday, May 11 2009 01:44 AM

Does Pirate Bay verdict spell trouble for Google?
As their lawyers should have realised, what they were doing was not illegal. They were merely linking to torrents from other websites. Surely Demonoid and Isohunt should be prosecuted for this? The Pirate Bay are not in the wrong here.
Posted by Ben on Monday, May 18 2009 07:42 PM

Snow Patrol
In response to Snow Patrol being against The Pirate Bay's sentence: Maybe now, all other music artists will recognize that torrenting is not such a bad thing. If someone, for example, torrents Snow Patrol's music, then they will be recognized as a band, and the person may buy the album, because they think it is good. A lot of people torrent to check out an album, and then buy it. Thank you Gary, for being the one sane person out there.
Posted by Ben on Monday, May 18 2009 07:57 PM

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