Lars Ronning, president, Asia-Pacific (excluding China and Japan), Tandberg
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| Video-conferencing is also what the doctor ordered for the fatigued road warrior. | ||
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Q: What was the biggest thing that affected your company this year?
We were excited about the launch of our full suite full high-definition (HD) offering.
We have also seen in the past year the growing importance video plays in the unified communications (UC) environment. We see UC as a long-term project and we are looking to implement these in phases.
Is all this news about the recession next year going to affect you? Or do you expect it to be business as usual?
There will be some measure of challenge earlier in the year. We are optimistic however about the growth of our business. The reason for this is travel is often one of the first things to be dropped from the budget when companies trim costs. Besides, video-conferencing is also what the doctor ordered for the fatigued road warrior.
Global collaboration will not cease, despite current economic conditions. Video-conferencing ups productivity – executives get through more meetings with overseas counterparts in the same time it takes them to travel. Such degree of collaboration afforded by video-conferencing accelerates decision-making and work processes.
The biggest challenge facing IT departments is...
…stretching what is potentially a reduced IT budget to achieve more. Any solution implemented, therefore, needs to have a prominent ROI.
This might still be achievable yet. When managed right, technology doesn't necessarily translate to higher costs. Companies need to look at how technology fits into the overall business objectives and establish measurable metrics from which relevant data can be collected.
Technology collaboration continues to be important for companies finding their footing.
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