Paul Serrano, senior director marketing, Asia-Pacific and Japan, Riverbed Technology
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| It would be nearly impossible for any company to pursue a "business as usual" business plan or strategy given the current and continuing economic situation. | ||
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Q: What was the biggest thing that affected your company this year?
Certainly the biggest single event for all companies worldwide was the devastating fall of the financial markets and the resulting worldwide recession. While this event had severe repercussions for most companies, it in fact offered us a unique opportunity to offer cost-saving products to clients.
Will it be business as usual through the recession this year?
It would be nearly impossible for any company to pursue a "business as usual" business plan or strategy given the current and continuing economic situation. This applies to Riverbed as well. We will refocus our marketing specifically around the current CIO challenges created by the existing economic environment.
Our intention is to broadly communicate a set of best practices which enterprise, service providers, carriers and other organizational CXOs have adopted in direct response to the recession. We are optimistic that enablement of virtualization and data center and server consolidation will become the de facto plan for 2009.
What will the biggest challenge for CIOs be this year?
IT mandates for 2009 will be to reduce costs while still delivering on strategic business objectives. This is a tough challenge even in the best of times. In a December 2007 Goldman Sachs survey of CIOs top IT priorities for 2008 some of the top 20 included consolidation, virtualization disaster recovery and WAN Optimization.
Disaster recovery is another critical concern for IT managers. To protect against catastrophic loss of the corporate information base, many enterprises have requirements to transfer vast amounts of their data to a disaster recovery site.
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