Jeff Roberto, marketing and PR director, Friendster
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| 2009 will be the year that we will see more compelling advertising campaigns on social networks. | ||
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Q: What was the biggest thing that affected your company this year?
For Friendster, the single biggest positive event for us was our announcement of Richard Kimber as our new CEO and an additional US$20 million in funding, back in August.
What will 2009 be like for Friendster?
We’re already off to great start this year with a series of new revenue related partnerships, new hires, and new offices in Asia. We expect 2009 to be a big year for our business, the biggest to date.
What technology trend are you looking forward to?
Mobile social networking took off globally in 2008 and a significant portion of these mobile users came from Asia. We launched our mobile site, m.friendster.com, in May 2008, and we’re doing over 1.5 billion monthly page views on it now, just 8 months later. We expect Friendster Mobile which includes our mobile site, our text alerts feature, and more, to continue to grow. Mobile social networking is creating new opportunities for device manufacturers, application developers and social networks to embrace and monetize this traffic.
What is the biggest misconception about social networks which will change?
The misconception about social networks is their sheer size and amount of consumer online minutes they command. Seven out of the top 20 sites on the Web today are social networks and social media sites, most of these sites did not exist just five years ago. Social networks are leaders in user engagement, or time spent on a particular site per visitor per month.
Advertisers and marketers are beginning to pay attention to these numbers, and 2009 will be the year that marketers embrace this trend with more compelling advertising campaigns on social networks.
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