Andy Cocks, director of solutions development and strategy, Datacraft Asia
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| We have just deployed several telepresence systems in different cities, enabling us to cut down on travel expenses. | ||
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Q: What are some business that affected Datacraft's business last year?
We foresee that in 2009, there will be a lot of exciting new content being created thanks to improved Internet infrastructure and increased traffic on the Internet so we are working to create content management solutions.
In the travel and transport industries, we are excited about the next-generation hotels. In the past, you have hotels running their fire detection and alarm system as well as their access security system running separately. What we want to achieve is integrating these disparate systems into one central system, using IP so that there is centralized management, reducing costs and increasing efficiency.
Do you have a strategy to cope with the economic downturn?
Our business operations and orders remain steady because people are looking to Asia for business and growth opportunities after the economic meltdown in Europe and US.
However we still remain cautious, taking very pragmatic and prudent measures like cost-cutting and the constant monitoring of the company's situation in every market we operate in.
In terms of cost-cutting, we are implementing a selective hiring freeze within the company.
In fact we have just deployed several telepresence systems in Singapore, Hong Kong and soon Japan to facilitate virtual meetings, enabling us to cut down on travel expenses.
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