Stanley Lee, general manager, Torex Southeast Asia
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| Retailers in Asia will have to strive to excite, engage and retain their customers. | ||
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Q: What was the biggest change affecting your company this year?
During the year Torex defined and commenced implementation of a revised go-to-market strategy that ensured we properly managed both our direct customers whilst building a channel network for the licensing and support.
In addition, we implemented a new product strategy identifying our existing global applications and new products including customer loyalty, mobile POS (point-of-sale) and merchandise allocation.
We hope these will help us achieve better brand awareness worldwide as well as improve customer understanding and continuing commitment to the Torex brand.
How will the recession affect your customners?
Retailers are looking for savings, with a more immediate ROI. Therefore, while retailers are continuing to invest around point of service, labor scheduling, merchandising, loyalty and so on, it is our belief that their focus will be less on hardware and/or other transformational projects.
With increasing competition and the challenging economic climate, Torex believes that retailers in Asia will have to strive to excite, engage and retain their customers. They will have to adopt latest technologies including software applications to help them improve customer experience, increase their margins and improve their bottom lines. This could be done by focusing on areas like building loyalty programs, loss prevention, merchandise and assortment planning, queue busting and online shopping.
The biggest challenge facing IT departments is...
...ROI, speed of deployment, reduced total cost of ownership.
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