Geraldine McBride, president, SAP Asia-Pacific Japan
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| IT should be a business enabler and not an inhibitor to corporate streamlining and growth. | ||
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Q: Is the recession this year expected to affect business?
SAP's business fundamentals are strong and our financials are solid. We have reacted fast and taken the right measures, and we remain convinced that we will emerge from the current economic circumstances stronger than ever.
Despite the unfavourable market conditions in the later half of 2008, we are pleased with SAP Asia-Pacific Japan's (APJ) performance in 2008 to date.
We have taken some prudent steps in these uncertain times to help us to manage our cost base in volatile market conditions.
Going forward, we will continue to assess and monitor the situation carefully and make adjustments where necessary. We are clearly aware of the current market conditions, and yet do not wish to sacrifice potential growth when the environment recovers.
What is the biggest challenge IT departments face?
Given the uncertainty surrounding the current economic and business environment, organizations across both public and private sectors increasingly realize that IT is not just an efficiency enabler, but can enhance innovation of business models and processes.
We see many companies prioritizing their spending on strategic IT initiatives, often concentrating on more narrowly focused projects which directly address business pain points and provide rapid return on investment.
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