Reduced Inventory and Marketing Costs for a Leading FMCG Company Using a Profitability Analysis Engine

Overview

India's largest FMCG company required an engine capable of effectively and efficiently ascertaining costs and profitability of each of its 75 brands information utilized by the client to make prudent investments on inventory and marketing. MindTree Consulting leveraged its expertise in implementing Business Intelligence solutions and its deep knowledge of the FMCG domain to build a collaborative solution with the capacity to precisely analyze the revenue generated by each brand and SKU within a matter of days.