Effective Database Marketing: Leveraging Data Management

Overview

With some advance planning and attention to good data management practices problems caused by bad data can be avoided and organizations can get the most from the database marketing initiatives. This paper focuses on the importance of effective data management for database marketing. It teaches how to improve the consistency, accuracy, and reliability of customer and prospect data. And through an explanation of best practices for integrating information from disparate sources, it shows how to use data management processes to build the best possible relationship between organizations and their customers.