CardScan for Microsoft CRM Ridge Tool Case Study

Overview

With more than 50 salespeople, Ridge Tool, maker of the well-known Rigid(R) brand of pipe-working tools, collects hundreds of business cards each week—all of which represent potential sales. Unfortunately, the company found that those vital contacts were often lost, or entered into its Microsoft CRM application incorrectly, resulting in too many missed sales.

To remedy the problem, Ridge Tool deployed CardScan for Microsoft CRM, which has enabled the tool maker to dramatically increase both the quality of data entered into its CRM application as well as user adoption of the CRM system itself. Download this case study to read more about Ridge Tool's experience with CardScan for Microsoft CRM and how it has boosted sales productivity through simplified contact management.