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Format: Webcast

Date: 24/03/2006


IBM invites you to explore the power of Dynamic Digital Merchandising

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Overview

Download IBM's "Dynamic Digital Merchandising" webcast or podcast. IBM presented the Platt Retail Institute's findings on the digital communications network tested by the United States Postal Service (USPS) and its implications to the greater retail industry. Learn how the USPS implemented a unique, personalized shopping experience for their customers and see how it benefited their bottom line.