Harte-Hanks Improves CRM Processing by 70% With SyncSort

Overview

At Harte-Hanks Ltd., a leading provider of CRM solutions processes huge volumes of customer data to unearth the wealth of strategic information that fuels the CRM services the company provides its clients. Data quality is key to the creation of single, integrated views of customers, a vital step in any CRM implementation. To reduce elapsed time, the company relies on SyncSort. Using SyncSort, the company was able to cut processing time windows by up to 70%.