Staples Selects SAS Marketing Automation for Comprehensive Database Campaign Management

Overview

Staples, Inc., the world's largest office products company, selected SAS Marketing Automation to provide comprehensive database marketing campaign management and advanced customer data analytics in one integrated, easy-to-use solution. When the company decided they needed an integrated marketing solution, SAS was an obvious choice. SAS Marketing Automation will support the company's corporate database marketing team to provide increased efficiency at every stage of the process. The strength of the embedded analytics in their campaign management processes will help them maximize ROI from their marketing communications.