RIAS Turns Information Into Knowledge by Leveraging Data Assets

Overview

RIAS, a specialist insurer for clients in the over-50s age bracket, has a rapidly growing customer base of 840,000. The company wanted to enhance ability to analyze customer and product data to improve cross-selling and up-selling and increase market share. They wanted to extend the availability of actionable information from Business Intelligence (BI) professionals to a wider accountable audience. RIAS replaced SQL server and Cognos-based management information system with Oracle Database 10g and BI tools. The company used Oracle Warehouse Builder to design and deploy a BI solution using data from in house and third-party sources.