New Business Intelligence Solution Reduces Customer Churn by 25 to 30 Percent

Overview

French heating and hot water system specialist e.l.m. leblanc historically managed its operational and customer data with a number of databases and analysis tools. This infrastructure could not effectively integrate data from across the entire business. As a result, it was difficult to understand the causes of lost business or 'Customer churn' effectively. To address this issue, and enhance customer loyalty, the company deployed a new business intelligence infrastructure based on the Microsoft SQL Server 2005 database infrastructure. This provides tools for high-performance data analysis and reporting. It will enable e.l.m. leblanc to enhance customer service and launch targeted marketing campaigns.