Overview
Inventive use of an ETL tool, forward looking data modeling and embedding smarts in data structures allows Elizabeth Arden to achieve two goals for their business. First, the IT staff can focus on their core capabilities of building and maintaining systems, not on creating reports for end users. Second, business users get better information quicker allowing these users to again do their job, run the business. With Warehouse Builder Elizabeth Arden has found a tool that it can use to implement these concepts to get the maximum benefits for the company.
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