HM Manages Subscribers 1-to-1

Overview

Hjemmet Mortensen sells 40 different magazines in the Norwegian market, 18 in the Swedish market and 4 in the Finnish market, through subscriptions and newsstand sales. It has nearly 800,000 active and 1.5 million passive subscribers in its databases. Though highly successful, the company identified multiple challenges, such as retaining subscribers, converting non-subscriber customers to subscribers and improving customer service efficiency. To meet these goals, HM invested in SAS Marketing Automation.