Fund-Raising Efficiency That Would Make Any Organization - For-Profit or Not - Green With Envy

Overview

The Nature Conservancy achieves a fund-raising efficiency of 89 percent, according to Forbes magazine's annual survey of the largest U.S. charities. Despite its standing as a leading international, nonprofit organization that has been working since 1951 to preserve the diversity of life on Earth, the Conservancy faces challenges specific to the philanthropic sector. To ensure a strong base of support for the critical conservation work, the company needed to invest in a leap in technology that could overcome these fund-raising challenges. Consulting services and software from SAS allowed the conservation organization to integrate data selection, transformation and analysis in a single environment with a single software solution.