OMV Analyzes Web Usage With SAS Web Analytics Solution

Overview

OMV is the leading oil and gas group in central and eastern Europe. Content managers wanted to know how many and what sort of people have seen the content they have published. Portal managers needed figures on the general traffic on the portal: how many people visited, where they came from, which campaigns were most and least successful, and other relevant aspects of portal usage. Portal administrators wanted to see figures on current data volume, and they wanted to be able to forecast trends to ensure that it has the capacity to meet future traffic loads. Customized SAS Web Analytics solution improved Web site design, provided better service and helped make marketing efforts more effective.