Five Steps to More Valuable Enterprise Data

Overview

In competitive marketplace, many organizations are implementing bold and innovative new strategies to get ahead. Sales, marketing, customer support and other initiatives require a reliable source of data about customers, products and other entities. This data forms the basis of both operational decisions (Does this customer own a certain product?) and customer analytics (Which customers are potential opportunities for up-sell). However, organizations frequently ignore the quality of the underlying data, leading to poor decisions, bad strategies and insufficient customer service. This paper shows how five-phase process can help companies analyze, improve and control corporate data. These five factors provide a technological framework that helps improve the quality of corporate information.