Using Data Integration to Build a Single, Accurate and Consistent Customer View

Overview

One of the major challenges facing organizations is the need to create a single, accurate, consistent, and timely view of their customers - a view that cuts across all of their applications, systems, business units, and customer touch points. While many organizations have some sense of the value of such a view, far too many organizations fail to grasp the ramifications of not having an accurate, complete view of their customers. Surprisingly, more than a few organizations feel that they can operate efficiently and competitively without taking extra steps to obtain such a view of their customers. However, there is an approach that is specifically designed to help organizations get a complete view of their customer - Customer Data Integration (CDI).