Customer Data Integration: Creating One True View of the Customer

Overview

To maintain, manage, and track the critically important relationships and the associated customer activity, corporations are investing valuable time and resources into managing customer data with Customer Data Integration (CDI) systems. CDI is a combination of technologies and processes that manage the integration held within customer information systems so that interactions can be managed for the mutual benefit of both the customer and the business. After all, the ultimate success of a relationship between a business and a customer is determined by the quality of the interaction. CDI systems are complex puzzles with many interlocking pieces, where each individual piece serves a purpose.