DaimlerChrysler Provides Unparalleled Service

Overview

For more than 100 years, DaimlerChrysler Corporation has been a world leader in the automotive industry, supplying a wide range of quality products. In Europe, this automotive manufacturing giant acknowledged that product alone was insufficient to maintain its position. Virtually overnight, the company migrated from a product-centric strategy to a customer-centric position through the use of Oracle's Siebel software. As a result, the company has become much closer to its customer base and has seen a marked improvement in service delivery that has led to strong brand loyalty and additional sales opportunities.