The European Financial Management & Marketing Association Enhances CRM, Reduces Costs

Overview

The European Financial Management & Marketing Association (EFMA) wanted to gain a deeper understanding of the needs of its members. The French-based association is dedicated to helping individuals in the financial services industry share best practices through events, the internet, and publications. In addition to a more detailed customer view, EFMA needed to reduce operating costs, as well as enhance post-event analysis and follow-up. The organization selected Oracle's Siebel applications to create a single, multi-channel view of its events and membership.