Lectra S.A. Drives Growth by Creating Single Comprehensive View of Operations

Overview

Lectra S.A. is a leading worldwide provider of software and hardware dedicated to industrial users of textiles, leather, and other soft materials. Few years ago, Lectra introduced a new strategy aimed at extending its growth and success. The company's primary strategic goals were to accelerate growth among large corporate accounts worldwide, achieve a leadership position in the U.S. market, and strengthen its success in China. To achieve these goals, Lectra needed to replace the various systems used to manage customer relationships, including spreadsheets, databases, and various manual processes. By introducing Oracle's Siebel Customer Relationship Management (CRM) and analytics applications, the company has created a single, globally coordinated view of customer information.