Customer and Data Management System Helps Maintain Growth, Increase Revenues

Overview

MSI Systems Integrators is an IT solution provider that experienced 83 percent revenue growth in a four-year period. The growth, however, occurred in the absence of streamlined data and customer management capabilities, resulting in inefficiency, lost opportunities, and millions of dollars in lost revenues. To maintain its growth and capture more revenues, MSI teamed up with two Microsoft partners - Axonom and KnowledgeDNA - to create a solution using Microsoft technologies and software developed by the partners. The solution helps manage customer relationships and thousands of documents and e-mail messages generated during a typical sales cycle.