The Key to Successful Quality Customer Information

Overview

Businesses are in a constant state of change, so too is the customer information the paper depends upon to formulate the critical business decisions. This paper investigates the level of quality and dependency companies have on this information, and outline the steps which management can take to ensure the validity and completeness of this information. A frightening statistic according to The Data Warehousing Institute 2002 study shows that "Poor-quality customer data costs U.S. businesses a whopping $611 billion a year", with customer data becoming obsolete at a rate of 2% per month.