Maintaining the Buzz in Media: Better Business Intelligence Helps ITV Keep on Top

Overview

ITV is the largest commercial TV company in the United Kingdom (U.K.), with almost 50 per cent market share and an annual spend of around £1 billion (U.S.$1.98 billion) on programming. ITV worked with Microsoft Gold Certified Partner IMGroup to create a business intelligence platform offering highly sophisticated analytics and reports. The platform comprises Microsoft SQL Server 2005 Integration Services, Analysis Services, Reporting Services, Microsoft Office SharePoint Portal Server 2003, and Microsoft Office Excel.