The Tangled Web of Google Health - Online Medical Records Could Change Healthcare Receivables Strategies

Overview

Several prominent web cornerstone firms, like Google and Microsoft, are pushing a system that would allow consumers' access to Personal Health Records. The medical ARM industry could both benefit and suffer by this move. The World Wide Web and the major international corporations that help users organize the way they navigate it, is on the cusp of another transformative moment in the evolution of healthcare. If anyone has picked up a newspaper - or more likely read one online - in the last month, he or she have probably encountered at least one story on Personal Health Records (PHRs) and the controversy surrounding plans by Google, Microsoft, Aetna, and other companies purportedly to give consumers more active control of their healthcare decisions.