Avengers, Assemble! Marvel's first strategic IT plan comes from superpowered collaboration between the CIO and the lines of business

Overview

Read this Profit Magazine article to see how Marvel Entertainment is working to expand its existing Oracle footprint to merge and unify existing data with the ultimate goal of improving data accuracy and reducing the time to market of data.

See how and why Marvel Senior Vice President and CIO Glenn Magala provided new data-mining capabilities and gave visibility to information that Marvels' lines of business formerly had trouble accessing easily. The data set is still evolving, but the user interface, which is an intelligence dashboard that enables users to get information specific to their job function, is already generating new value. In addition, Marvel is already achieving significant benefits with its brand assurance system built on Oracle's Stellent content management system.