Tough Problems Solved: Personal Shopping Assistant

Overview

Although the grocer already had an existing loyalty card program, it wanted a more precise, cost-effective way to reach customers - not after they made their purchases, but during the decision-making process. The solution was the IBM Personal Shopping Assistant called Shopping Buddy, which consists of a data management system, Wi-Fi network, infrared technology and Bluetooth transmissions centered around touch-screen computers mounted on shopping cart handles. It uses IBM Store Integration Framework, IBM WebSphere Application Server, IBM WebSphere MQ messaging software, IBM Tivoli management software, IBM Mobile Tablet for Retail, as well as Cuesol's Cart Companion browser software.