Packaging and Reselling Information: Does Your Information Architecture Take Advantage of All Market Opportunities?

Overview

Over the past few months, this series has explored many of the elements involved in the creation of a successful information architecture design. Once the user has set up the design that works best for the organization, the user might be tempted to sit back and relax. But there is one more item to consider: The design potentially holds information that some people might be willing to pay a lot of money for. If the user hasn't yet thought of packaging and reselling that information to make money for the organization, now might be the time to consider it. The most common use of the information retrieved from the design is for mailing lists.