Lessons Learned in Master Data Management

Overview

Master Data Management (MDM) is getting the attention it deserves. In hindsight, it's surprising how master data that forms the foundation of any enterprise initiative was never discussed holistically when organizations initiated multimillion dollar initiatives such as Customer Relationship Management (CRM), supply chain integration/optimization, Data Warehousing (DW), Business Intelligence (BI) and other integration-related initiatives. It probably is one primary reason for many of these initiatives not delivering their anticipated value. Master data is the most important and, in fact, the only information asset available to integrate data and business processes in a seamless manner.