Data Quality: The Indispensable Element of Business Intelligence

Overview

Without a doubt, Business Intelligence (BI) applications have successfully made their way into the hearts and minds of business users. BI systems are no longer the domain of IT departments. Each day, BI-based corporate dashboards are facilitating well-informed decisions by synthesizing, filtering and serving up bottom line numbers, facts and trends to users across the organization. With strategic BI tools at their fingertips, enterprise business users can establish, modify and tune business strategies and processes in relative real-time, helping them gain competitive advantage, improve business operations, drive profitability and achieve larger corporate goals. In the process, BI has become an everyday tool for customer service and revenue enhancement.