How the Non-Profit Industry Embraces Business Intelligence to Add Value to Memberships While Keeping a Lid on Operating Costs

Overview

Advocacy, education, research, networking - a membership association's value proposition hinges on its ability to provide intelligence to its members. This task is becoming more difficult as associations increasingly find themselves in a marketplace where diminishing dues revenue and decreased "Volunteerism" are commonplace, and where for-profit organizations increasingly compete for member time, talent and money. Throw in limited budget, small IT staff, and un-integrated information systems, and the challenge is compounded. Daunting as it seems, leading associations are nonetheless continuing to deliver value to their members, even when the definition of "Value" is a moving target. How are these organizations achieving success?