Effective Visualization Technique for Business Intelligence (BI): Clickable Mock-Ups

Overview

Effective Business Intelligence (BI) can help companies gain a comprehensive understanding of the factors affecting their business, enabling them to make informed business decisions for the competitive edge. In order to achieve this, organizations use BI applications or technologies to analyze information from external and internal sources. This information can help companies get better understanding of changing trends in the market, customer behavior and spending patterns, empowering managers to make informed business decisions for better results. This paper examines why this happens and shows how visual representation of requirements using clickable mock-ups can provide an effective way to overcome the problem.