SAP Customer Success Story - Life Sciences: Wyeth

Overview

The Wyeth Web site and the enterprise SOA supporting it are works in progress. They are both evolving, supporting more of the organization's needs and enabling access to more of the organization's processes and information. "Our initial goal was to get 20,000 doctors enrolled on wyeth.com this year," says Pete Lagana, Wyeth's Director, Global SAP Center of Excellence, "And we have now achieved that. That's a real benefit to the business, and that is what this is all about - IT wins when the business wins. We never would have had this kind of relationship with those 20,000 doctors if we didn't have such a technology enabler as this."