Customer Data Quality Platform from Pitney Bowes Business Insight - a Butler Group Technology Audit report

Overview

Pitney Bowes Customer Data Quality Platform (CDQP) is a domain-specific customer data quality management system that enables tasks such as integration, cleansing, matching, profiling, monitoring, and enriching the data with location and demographic information. For most B2C companies, accurate customer data and a single consolidated view of the customer is crucial for targeted outreach programs, efficient decision making, and also regulatory compliance for certain sectors such as banking. Read this Butler Group report to find out how your organisation could benefit from a data quality solution