Nationwide Financial Leverages Consolidated BI Platform for Risk Management, Sales & Marketing Analyses

Overview

Nationwide Financial Services, Inc. (NFS) provides financial services that help consumers invest and protect their long-term assets, and also offers retirement plans and services through public- and private-sector employers. NFS has an impressive growth record through its ability to offer customized retirement products that give customers more choices and control over their financial security. The company relies on sophisticated business intelligence software to analyze sales and marketing data so it can continually refine its offerings and marketing strategies. With its unique analytic appliance, Netezza provides NFS with a high performance data warehouse platform that allows NFS to use business intelligence applications to full advantage - to look deeper, wider and certainly faster to deliver more targeted offerings than its competitors.